I am grateful for the series of events, both big and small along with a well-timed text on an April morning last year that landed me here at CBM. The assignment – bring CBM’s focus for the future to fruition in the form of a new brand identity. What a challenge. What a privilege.
As a creative director with over (cough, cough, thirty years in the communications industry) I have worked on a wide variety of projects and business segments. Each assignment requires that you understand the product and the marketplace as well as the audience. Then, through design process, exploration and research you wrestle to bring ideas and insights together that can best express the message. Continue reading