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Collective Cup Coffee

THE REAL COST OF COFFEE

80% of the world’s coffee is produced by 25 million small-scale coffee farmers, most of whom produce coffee at a loss ($1.55 per 450 grams) and live in poverty. Farming coffee has gotten to be so unprofitable for farmers that they are abandoning coffee production for something that will put food on the table. Mass coffee production also destroys the environment.

SERVE JUSTICE WHEN YOU SERVE COFFEE

As a community of Christ-followers who believe actions are an expression of faith, you, through the Collective Cup house blend, can empower local farmers who are able to realize the equitable benefits from their labours. This is coffee served with dignity & justice, which makes your private label coffee truly delicious. All while supporting CBM’s projects in El Salvador!

Cause:

Location

Local Partner:

Firebat Coffee Roaster

About the Coffee

When a bag of Collective Cup is opened, the sweet scent of chocolate, sugar cane, plum and raisins deliciously waft out. This blend offers a smooth, rich flavour that energizes as it coats tastebuds.

Collective Cup comes from Calera farm, which belongs to seven brothers. The coffee trees thrive among tall pine tree forests and the farm is blessed with a specific cool climate providing optimal conditions for coffee production. This blend is washed processed coffee – after the harvest, the outer skin and fruit flesh are washed away and the coffee is then spread on patios where they dry in about 10 days.

Calera extends through a mountain facing Trifinio biosphere reserve where the borders of El Salvador, Guatemala, and Honduras meet. The farm is a true ecological sanctuary for preserving biodiversity, with approximately 300 bird species. During the picking season, Calera provides work for as many as 200 locals with fair wages and benefits.

THE REAL COST OF COFFEE

80% of the world’s coffee is produced by 25 million small-scale coffee farmers, most of whom produce coffee at a loss ($1.55 per 450 grams) and live in poverty. Farming coffee has gotten to be so unprofitable for farmers that they are abandoning coffee production for something that will put food on the table. Mass coffee production also destroys the environment.

SERVE JUSTICE WHEN YOU SERVE COFFEE

As a community of Christ-followers who believe actions are an expression of faith, you, through the Collective Cup house blend, can empower local farmers who are able to realize the equitable benefits from their labours. This is coffee served with dignity & justice, which makes your private label coffee truly delicious. All while supporting CBM’s projects in El Salvador!

About the Coffee

When a bag of Collective Cup is opened, the sweet scent of chocolate, sugar cane, plum and raisins deliciously waft out. This blend offers a smooth, rich flavour that energizes as it coats tastebuds.

Collective Cup comes from Calera farm, which belongs to seven brothers. The coffee trees thrive among tall pine tree forests and the farm is blessed with a specific cool climate providing optimal conditions for coffee production. This blend is washed processed coffee – after the harvest, the outer skin and fruit flesh are washed away and the coffee is then spread on patios where they dry in about 10 days.

Calera extends through a mountain facing Trifinio biosphere reserve where the borders of El Salvador, Guatemala, and Honduras meet. The farm is a true ecological sanctuary for preserving biodiversity, with approximately 300 bird species. During the picking season, Calera provides work for as many as 200 locals with fair wages and benefits.

FROM THE CROP TO YOUR CUP, EVERYONE WINS!

Here’s How It Works

CBM in El Salvador

CBM continues to work with partners in El Salvador towards children and youth programs, community transformation, water and sanitation and sustainable agricultural development.

Collective of Farmers

A collective of farmers in El Salvador produces coffee that uses sustainable, environmentally sound practices. The coffee is shade-grown and protects the forest and water resources. Farmers receive a fair share and are paid a day’s wage rather than by the pound.

Your Church

When your church serves justice through your private label Collective Cup house blend, you demonstrate what you value: responsibility, integrity, community, fairness.

Serve it at Your Church

When your church serves Collective Cup, you empower the collective in El Salvador. You also support CBM programs in El Salvador such as building latrines.

ORDER 5lbs. OR MORE AND SHIPPING IS FREE*

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*Offer applies to shipments within Canada

Learn more about Collective Cup

Gustavo Castelar, the roaster for Collective Cup has provided us with some helpful videos on how to get the most of your coffee drinking experience.

Video 1:

What to Consider When Buying Coffee

Video 2:

How to Brew a Perfect French Press Coffee

Video 3:

How to Brew a Perfect Pour Over Coffee

Video 4:

How the Beans are Grown and Roasted

Video 5:

Bean Flavour

Learn how beans are processed and roasted in this video. If you want to follow along, you can download and print the tasting mat Gustavo uses.

Download the Tasting Mat

The team was excited when our coffee arrived – it smelled so great coming out of the box! We look forward to our monthly delivery to keep the staff caffeinated with a product that brings equity and justice to coffee farmers.

Meghan Nicholls, The Mississauga Food Bank